Our Ethos

Drive Culture exists to make HR easier, clearer, and more human for business owners. We’re here to take the pressure off the people side of your business — whether that means supporting you with difficult conversations, building solid systems, or helping your leaders grow.

We believe that great businesses are built on:

  • Clear expectations and strong communication

  • Confident, supported leaders

  • Practical tools that fit your stage of growth

  • Culture that reflects your values — not just a poster on the wall

Based in Auckland and Wānaka and working across NZ, we’re proud to support growing businesses with HR that works for how you actually operate.

Modern wooden house with stone patio and steps, set against grassy hills and mountains at sunset.
Calm, clean space representing balance, structure, and stability — reflecting Drive Culture’s grounded and practical HR approach in New Zealand.

Meet the Team

  • The Drive Culture HR team based in Wānaka, New Zealand – Sarah Godfrey and Sam Carroll, HR consultants supporting businesses across NZ with practical people and leadership solutions.

    Sarah Godfrey

    Founder of Drive Culture and experienced HR Consultant, Sarah brings warmth, structure, and clear thinking to her clients. With a background in business ownership, leadership development, and performance strategy, she supports clients to create strong foundations and thriving team culture. Based in Wānaka, Sarah partners with businesses across the region and NZ-wide.

  • The Drive Culture HR team based in Wānaka, New Zealand – Sarah Godfrey and Sam Carroll, HR consultants supporting businesses across NZ with practical people and leadership solutions.

    Sam Carroll

    Sam is a dedicated HR professional with deep expertise in HR operations and payroll. She’s passionate about building thriving workplace cultures, improving employee retention, and supporting leadership development. Based in Auckland, Sam balances her professional expertise with family life alongside her husband and two daughters. She is committed to helping NZ businesses attract, retain, and empower great people.

  • Azuki the Maine Coon cat – Drive Culture’s mascot and resident wellbeing ambassador.

    Azuki

    WELLBEING AMBASSADOR

    Every team needs a calming presence — ours just happens to have a lot of fur. Azuki, our Maine Coon, is Drive Culture’s unofficial mascot and occasional Zoom meeting guest. When he’s not supervising HR strategy from the sunniest spot in the office, he’s reminding us all to take breaks and enjoy the moment.

☆☆☆☆☆

  • Dunlop Builders testimonial: Sarah delivered exactly what was promised — on time, on point, and tailored to our team.

    “Sarah delivered everything she said she would, on time, on point and so well tailored to our team. We couldn't be more impressed."

    Dunlop Builders, Wānaka

  • Career coaching testimonial: Sarah helped me gain clarity, set goals, and move forward with confidence.

    “Sarah helped me get clear on my strengths and career direction. With her support, I set meaningful goals for the first time. Highly recommend Drive Culture.”

    Anita McKinlay, Auckland

  • Client testimonial: Sarah helped improve our culture and remote operations — her support made a lasting difference.

    “Working with Sarah over the past year has been fantastic. Her guidance on culture and remote operations has made a real impact. Highly recommend her expertise.”

    Share NZ, Wānaka

  • Testimonial praising Sarah at Drive Culture for her HR expertise and compassionate professionalism.

    “We've been fortunate to work with Sarah at Drive Culture for the past two years. Her HR expertise, professionalism, and compassionate approach have been invaluable.”

    Architectural Envelopes, Central Otago